Hello, my name is

Darshan Saravana

Digital Marketing Executive

About me

I am an enthusiastic digital marketing executive based in Bangalore, with 5 years of extensive experience in the field.

Introducing Darshan Saravana

Introducing Darshan Saravana – a skilled digital marketer with expertise in running ads, SEO, SEM, and website design. With a passion for all things digital, Darshan has honed his skills over the years, delivering successful marketing campaigns that have helped businesses achieve their goals. Darshan’s proficiency in digital marketing is evident in his ability to create effective ad campaigns that drive traffic, increase engagement, and generate leads. He also has a deep understanding of SEO and SEM, enabling him to optimize websites for search engines and improve their online visibility.

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What I do

From understanding your requirements to designing a blueprint and delivering the final product, I handle every step in between.

SEO

I specialize in SEO optimization, ensuring your website ranks higher on search engine results. This includes keyword research, on-page and off-page optimization, and technical SEO to improve your site's visibility and attract organic traffic.

SEM

I create and manage SEM campaigns to drive targeted traffic to your website. With expertise in Google Ads and other platforms, I optimize ad spend, perform keyword bidding, and analyze campaign performance to maximize ROI.

Web Development

I design and develop visually appealing and user-friendly websites. From the initial concept to the final launch, I ensure your website is responsive, fast, and optimized for an exceptional user experience.

Social Media Marketing

I develop and execute social media strategies that enhance brand presence and engagement. From content creation to paid advertising, I manage your social media profiles to connect with your audience and grow your following.

Analytics and Reporting

I provide comprehensive analytics and reporting to measure the success of your digital marketing efforts. By analyzing data and offering insights, I help you make informed decisions to continuously improve your marketing strategies.

AI Integration

I stay updated on the latest AI advancements in digital marketing, leveraging AI tools and technologies to enhance campaign performance, personalize customer experiences, and optimize marketing strategies. This ensures that your business stays ahead in the rapidly evolving landscape.

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My Skills

Ai Tools & Technology

80%

Ai Tools & Technology

80%

Wordpress Development

75%

SEM

80%

SEO

95%

My Experience

Mx Omega Technologies Pvt Ltd

2023-Live

As a Digital Marketing Executive at Mx Omega Technologies Pvt Ltd, I focused on leveraging the latest AI tools and technologies to enhance our digital marketing strategies. My key responsibilities and accomplishments include:

Search Engine Optimization (SEO): Conducted keyword research, optimized website content, and built backlinks to improve search engine rankings.
Search Engine Marketing (SEM): Managed and optimized paid search campaigns on Google Ads, including keyword discovery, ad creation, and bid management.
Social Media Marketing: Developed and executed social media strategies to boost brand awareness and engagement across various platforms.
Website Management: Oversaw the management and maintenance of the company’s websites, ensuring optimal performance, fast load times, and high user satisfaction.
Analytics and Reporting: Reviewed digital marketing analytics data, provided insights, and generated performance reports to inform optimization strategies.
Content Marketing: Collaborated with designers to create engaging content and improve the user interface of the company’s digital assets.
SEO Optimization for YouTube: Optimized YouTube videos to enhance visibility and engagement.
Website & Server Optimization: Ensured the website’s page load speed, search console, and web core vitals were maintained at optimal levels.
Utilization of AI Tools: Integrated AI-driven tools and technologies to stay updated with the latest trends and methods in SEO, SEM, and website development.

Freelance

2020 - 2023

As a freelance WordPress Website Developer, I specialized in creating, maintaining, and optimizing websites. My key responsibilities and accomplishments include:

Website Development: Designed and developed custom WordPress websites, ensuring responsive and user-friendly layouts.
Technical Maintenance: Removed viruses, resolved bugs, and provided ongoing technical support to ensure website security and optimal performance.
Hosting and Setup: Set up hosting environments and configured domains for seamless website operation.
Website Optimization: Conducted regular performance tests and implemented optimization techniques to enhance site speed and user experience.
Content Management: Managed website content, including updates and improvements, to keep the sites fresh and relevant.
SEO Implementation: Applied on-page SEO techniques to improve search engine visibility and rankings.
Client Training: Provided training to clients on using WordPress to manage their own content and make minor updates.
Analytics and Reporting: Monitored website analytics to identify areas for improvement and reported findings to clients.
Customization: Developed custom themes and plugins to meet specific client requirements and enhance website functionality.
Backup and Recovery: Implemented regular backup procedures and recovery plans to safeguard website data.

Happy Live Cultures

2018 - 2020

At HappyLive Cultures, I expanded my expertise in digital marketing, focusing on advertising and campaign management. My key responsibilities and accomplishments include:

Google Advertising: Created and managed various Google Ads campaigns, including search ads, shopping ads, and PPC ads, to drive product visibility and sales.
Social Media Advertising: Developed and executed advertising campaigns on platforms such as Facebook and Instagram to increase brand awareness and engagement.
SEO and SEM: Implemented search engine optimization and search engine marketing strategies to improve website rankings and attract more organic traffic.
Content Creation: Crafted compelling ad copy and creative content for digital campaigns to effectively convey the brand message and attract target audiences.
Google Analytics: Set up and analyzed Google Analytics to track and report on website traffic, user behavior, and campaign performance.
Google Search Console: Managed Google Search Console to monitor website health, optimize search presence, and troubleshoot issues.
Campaign Analysis: Monitored and analyzed campaign performance using analytics tools, providing insights and recommendations for optimization.
Keyword Research: Conducted thorough keyword research to identify high-performing keywords and optimize ad targeting.

Google Advertising: Managed various Google Ads campaigns, including search ads, shopping ads, and PPC ads, to drive product visibility and sales.
Pixel and Conversion Tracking: Configured tracking pixels and set up conversion tracking on the website to monitor and analyze campaign performance.